During the early 90’s, many music fans in both England and America felt at a for loss words for identifying what was coming out of their post-punk and/or underground rock music scenes. That music eventually became known as the Alternative genre. College Rock Radio seemed to gather the remnants of music that American kids liked, but it was not very cohesive scene-wise/sound-wise.
Inevitably, a movement was bound to take place. In England, the Northern movement, “Madchester,” developed due to the Joy Division-influenced aftermath with journalist Tony Wilson at the helm.
Similar mass communication mediums such as radio, TV and magazines started to again coin genre names in America shortly thereafter. What was going to be the new “thing?” During the very fevered formation of this new genre, the compilation album, No Alternative, was released in 1993 with a whole host of acts that before didn’t seem related, yet conceptually, they came together on this album and it made sense. Alternative, in the broadest sense, was born out of various sounds of rock and folk (song-writer) genres and on the whole seemed to encompass more thought-provoking lyrics than what was on the radio at the time; similar to their post-punk and folk-punk predecessors.
The most popular offshoot of the genre became Grunge (especially in Seattle), but Art Rock artists from other parts of the country were at first often overlooked in this more broad Alternative genre due to media and playlist regularity. Artists such as Sonic Youth, Smashing Pumpkins and Pavement were on the peripheries in the early 90’s, probably due to their more obvious Classic Rock influences, but eventually they enjoyed a steady fan base growth which was more correlated to the aforementioned Northern English music movements such as the “Madchester” movement and of course the ever repeating Brit Rock revivals.
English music show host, Jools Holland, became more influential in a way of picking up where Tony Wilson left off and connected the dots between the American and English scenes throughout the 90’s and the 00’s, reminding us of what and how the term Alternative really came about. An alternative type of music to what was typically played on top 40 rock radio. This is how and when the term became full circle. And now fans expect such artists to almost transcend the induced sub-genres and be beyond a genre, to be something different yet each having THEIR OWN cohesive sounds. Ironically it is NOT about a scene.
As well as the aforementioned artists and Picks of the Week leading to this article I know present some wonderful examples that have been often overlooked after the initial Alternative heyday was over. These artists have also really have gone beyond genre and in a way back to what “Alternative” meant, what rock and roll means and what songwriting is. And many of these are from their founding scene giants were from. (Northern England, Seattle.) Just goes to show.
Ocean Colour Scene – The Day We Caught the Train
The Unbelievable Truth – Solved
Jets to Brazil – Chinatown
Pedro the Lion – Live on KEXP